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Answering the Five Ws and the H

Answering the Five Ws and the H

In today’s fast-paced business world, it is essential for companies to stay informed and to be able to answer the “Five Ws and the H” – who, what, when, where, why, and how. For small businesses, this process can be especially valuable as they strive to remain competitive and successful. Through answering these questions, companies can develop a comprehensive and comprehensive strategy to ensure their future success.

Answering the Five Ws and the H


The first question that needs to be answered is “who”? Who is the target audience for the small business? What types of customers do the business wish to serve? Companies should start by identifying their main target customers and demographics, such as age, gender, and income level, to give them a better understanding of who they should prioritize. Furthermore, the company should determine which groups they should reach out to, such as local businesses or corporate buyers, in order to be appealing to their target demographic.


The next important question to answer is “what”? What products or services do small businesses offer? Companies should develop a clear understanding of what they offer, as this will allow them to pinpoint the gap between their offerings and those of their competitors. Furthermore, businesses should create a SWOT (strengths, weaknesses, opportunities, and threats) analysis to identify current opportunities and future threats in the industry. In addition, companies can develop a list of market segmentation criteria based on the industry, customer needs, and the particular goals of the business.


The third question to answer is “when”? When does the busines wish to achieve these goals? Companies need to set realistic expectations for when they want to reach their desired goals, taking into consideration both internal and external factors such as customer demand, the competitive landscape, and market trends. Furthermore, the business should set realistic timelines for the stages of their business development, such as launching a new product or expanding into other markets. Small businesses should also use forecasting and modelling tools to better understand the long-term trends in the industry and plan accordingly.


The fourth question to answer is “where”? Where should the small business concentrate its efforts? Companies should identify the geographic markets they wish to target, as well as online markets they would like to explore. Furthermore, they should determine which platforms are the most effective for their particular industry, such as social media, websites, or email marketing. Companies should also consider the operational costs associated with different markets in comparison to their current sales and profits.


The fifth question to answer is “why”? Why does the small business need to concentrate its efforts? Companies need to identify the key drivers of their success, such as customer loyalty, market share, or profitability. Companies should also identify the value that their products or services can bring to customers, as well as any competitive advantages that they provide. Companies need to be able to explain why the target customer should choose their business over its competitors.


The final question to answer is “how”? What strategies should the small business use to ensure that it reaches its goals? Companies have many options when it comes to strategies, such as marketing, sales, product development, customer engagement, and analysis. Companies need to determine the most effective way to reach their target customer and market share goals. Furthermore, they should create a timeline and budget for implementing each strategy and measure progress regularly.

Answering the Five Ws and the H is a critical part of any successful small business. By having a comprehensive understanding of who, what, when, where, why, and how, companies can develop a robust and effective strategy to ensure their future success. With the right answers, businesses can maximize their growth potential and achieve their desired outcomes.

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